By the beginning of October, the export of Liugong

2022-06-22
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By the beginning of October, Liugong's export of complete machines had exceeded 2000

Guide: Liugong took advantage of Chinese Kung Fu to fight overseas. By the first ten days of October this year, the export of products had exceeded 2000. On the occasion of the victory of the 17th National Congress of the Communist Party of China, good news came from Liugong's international business: by the beginning of October, the export of complete machines had exceeded 2000, with an export volume of more than 90 million US dollars, an increase of more than 100% year-on-year! Continue

by the first ten days of October this year, the export of products had exceeded 2000 sets

on the occasion of the victory of the 17th National Congress of the Communist Party of China, Liugong international business had good news: by the beginning of October, the export of complete machines had exceeded 2000 sets, with an export volume of more than 90 million US dollars, an increase of more than 100% year-on-year! It also marks that Liugong has entered the track of rapid development in the international market

internationalization development strategy is an important strategy of Liugong in the "Eleventh Five Year Plan". Liugong has firm faith in international development, clear goals and clear ideas. Especially in recent years, the company has played a "combined fist" in the overseas market and fought in the overseas market with its unique "Chinese Kung Fu". The export of products has risen rapidly, and the export earning of foreign exchange has increased significantly at an average annual rate of 130% in the past two years. It has become the most active and fastest growing business "sector" of Liugong today:

-- the common sheet metal damage is to broaden the market breadth and depth in the process of transportation. Since the beginning of this year, Liugong has strengthened the segmentation of the original strategic market, adopted the marketing mix strategy suitable for the specific market, and further expanded the markets of developing countries. For example, in Southeast Asia, Liugong has made full use of the advantage that Guangxi is the forefront of ASEAN trade, and its product export volume has more than doubled from 100 sets last year to this year. At the same time, Liugong has increased its efforts to develop new markets. For example, in the Middle East, large loaders have always been the world's leading international brands, accounting for the vast majority of the shares. Through unremitting efforts, Liugong has made remarkable achievements in "grabbing food at the mouth of a tiger" with products with high cost performance. In this month, 57 large loaders were sold, including 14 clg888 loaders, which is equivalent to the sales volume of the company last year; Clg862 loader has set a record of more than 40 sets in a single market

-- continuously promote new products. Liugong has continuously expanded its product export series. On the basis of only a few main loader varieties, it has also launched a series of new products such as large loaders, road machinery, small engineering machinery and forklifts that meet the international CE certification, especially new products that meet the European and American high-end engineering machinery markets, laying a product foundation for Liugong to further expand the European and American markets. Since this year, the export growth of Liugong loaders has reached more than 80%, and the growth of road machinery has reached a record high of 130%

-- strengthen after-sales service. Liugong has allocated after-sales service personnel to areas with concentrated market and high requirements, and its support has continued to increase. Liugong has also set up a spare parts warehouse overseas. This year, it has invested 500000 to 600000 US dollars in spare parts at its dealers alone. Liugong plans to build 5 ~ 8 parts warehouses around the world to serve customers in a more timely manner

-- optimize distribution channels. This year, Liugong implemented the optimization plan for foreign dealers for the first time, and comprehensively assessed the dealers from the aspects of organization, equipment and facilities, marketing plan, service indicators, etc., so as to improve the overall operation level of dealers and continuously lay a solid foundation. Russia is an important overseas market for Liugong. After taking the lead in implementing the optimization plan this year, its performance grew rapidly. Its sales volume jumped from 160 units last year to nearly 400 units in the first nine months of this year, more than doubling year-on-year

-- improve brand image. Liugong increased its investment in global exhibitions and advertising this year, and carried out brand publicity planning with famous consulting companies to carry out unified brand publicity in India, Russia, Europe and other regions. At the same time, Liugong uses the Liugong brand to attract investment in the new market. It is not allowed to use recycled waste plant fiber, waste wood powder in wood processing and used recycled plastics, which is beneficial to the full utilization of environment and resources. It has the advantages of wood and plastics and continuously expands Liugong's popularity; It has also participated in product exhibitions held in more than 10 countries and regions, including Germany, which has played a positive role in promoting the rapid growth of export performance this year

(source: Liugong, Guangxi)

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